A Real-Life Italian Eloise Now Has a Chic E-commerce Platform

Not to mention the fact that with COVID-19-related travel limitations, you might not be able to take a sourcing journey to Italy for a while.Enter Issimo, the new way of life and e-commerce website developed by Marie-Louise Sciò, scion of Italys prominent Sciò family. “It was really love for Italy,” Sciò says of her entrepreneurial inspiration. Sciò adds that it was important to construct “a platform that spoke distinctively to Italy, due to the fact that theres not many locations where you can go to discover hotel souvenirs, artisanal products, and likewise culture. And for those looking for a more hands-on method, or perhaps somebody to be their eyes and ears on the ground when they cant be in Italy, Sciò runs a consulting company on the side.

Marie-Louise Sciò.
Not to mention the fact that with COVID-19-related travel restrictions, you might not be able to take a sourcing trip to Italy for a while.Enter Issimo, the new lifestyle and e-commerce site developed by Marie-Louise Sciò, scion of Italys prominent Sciò family. Having actually grown up at the stylish Hotel Il Pellicano in Porto Ercole in Tuscany, Sciò knows a thing or 2 about Italian design. “I think Italian design is kind of inherent,” she tells AD PRO, explaining that when one grows up surrounded by beauty, one tends to naturally establish a sense of taste.Sciò additional sharpened her style skills at the Rhode Island School of Design, where she finished a bachelors degree in architecture before returning to Italy.
Image: Susan MarianiIssimo was 2 years in the making and lastly introduced this spring, following the lifting of Italys nationwide lockdown. “It was actually love for Italy,” Sciò says of her entrepreneurial motivation. Sciò adds that it was essential to develop “a platform that spoke distinctively to Italy, since theres not many places where you can go to discover hotel keepsakes, artisanal items, and also culture.
Picture: Susan MarianiBecome an ADVERTISEMENT PRO MemberBuy now for unlimited gain access to and all of the benefits that only members get to experience.ArrowNamed for the superlative suffix “- issimo,” which Italians frequently connect to completion of adjectives for focus, the websites e-commerce area includes categories such as “bellissimo” for house style, “buonissimo” for food and beverage, and “chicissimo” for style. Throughout, Sciò curates covetable items with an emphasis on Italian craftsmens and collaborates with designers such as Milanese textile creators Dedar and Lisa Corti, German ceramics manufacturer Villeroy & & Boch, and Catalan artist Ignasi Monreal. There are silky-soft bed linens, porcelain dishes stamped with bougainvillea, wallpaper made from a painting of the Gulf of Naples, and, yes, hand-painted ceramic tiles.Asked how she selects the items included on Issimo, Sciò responds, “Its based simply on the uniqueness and the appeal of the product.” She prepares to include more products, growing Issimos offerings slowly but definitely. And for those searching for a more hands-on technique, or perhaps somebody to be their eyes and ears on the ground when they cant be in Italy, Sciò runs a consulting organisation on the side. Services consist of imaginative direction, interior design, visual identity, principle and technique advancement, brand development, and tactical marketing. The world, it seems, is her well-designed oyster.More from Lisa Corti.
Picture: Susan Mariani.