Now in its 175th year of operation, the brand name is out with a new line of organic cotton linens. Photo: Fabrice GoussetIn other market news of note, cement tile company Tesselle, which is based in Southern California, is out with an interesting brand-new partnership. Teaming up with Palm Springs– based artist Jim Isermann, the brand name is launching an especially appealing brand-new collection.Also of interest, Maison Matisse has partnered with Cristina Celestino for a lovely brand-new capsule. Classic, stylish, and relatively priced, the shop is poised to become a go-to resource for designers looking for something unexpected.OpeningsWhats New, Whats Next Continues on As a Virtual SuccessFor the style industry, September means its time for Whats New, Whats Next.
Yves Delorme Shares Its Fall-Winter Collection While Marking Its 175th Year of BusinessLuxury linen company Yves Delorme is marking a huge anniversary this year, and doing so by doubling down on its dedication to sustainability. Now in its 175th year of operation, the brand name is out with a new line of natural cotton linens. “Our world, our garden, is at the very heart of who we are,” company president Amaury Fremaux comments to AD PRO. “As such, we have chosen to commit additional resources to the preservation of this magnificent world all of us share. To introduce this engagement, our Fall-Winter 2020 Collection will be entirely produced with natural cotton or supima cotton in order to lower our environmental footprint.”A Cristina Celestino piece for Maison Matisse.
Image: Fabrice GoussetIn other market news of note, cement tile business Tesselle, which is based in Southern California, is out with an interesting brand-new collaboration. Teaming up with Palm Springs– based artist Jim Isermann, the brand is launching a particularly attractive brand-new collection.Also of interest, Maison Matisse has partnered with Cristina Celestino for a lovely new capsule. Featuring tempting materials and artful caning, the partnership produces a must-shop line this fall.BusinessThree Textile Brands Unite As California CollectiveWhy go it alone? That was the thinking that prompted 3 women-led textile brand names to sign up with forces today under the banner of California Collective. Brook Perdigon Textiles, Lake August, and Rule of Three were rivals prior to; now, they will share resources and a sales agent in hopes of providing a more bespoke shopping experience for their designer consumers. A seeming win-win for everybody involved.Tori Jones Launches Namesake StudioDesign-world insider Tori Jones has actually branched off on her own. After more than a decade working as an editor, stylist, art director, and more, Jones released the Tori Jones Studio website recently. The new firm uses interior style, marketing, branding, and styling, along with a newly stocked online store, where Jones puts all her design hunting experience from her magazine market editor days to use. The stock, most of it classic and antique, ranges from a cheerful, cherry red foot stool for $75 to a set of Poul Henningsen pendants in Yves Klein Blue for $725. Timeless, trendy, and relatively priced, the shop is poised to end up being a go-to resource for designers trying to find something unexpected.OpeningsWhats New, Whats Next Continues on As a Virtual SuccessFor the style market, September implies its time for Whats New, Whats Next. This year, the New York Design Center event has actually been focused on a digital change. “In developing WNWN, it was necessary to us to create a virtual event that brought the exact same excitement and spirit of celebration as the physical event,” mentions Jim Druckman, president and CEO of the New York Design Center. “And I think what weve achieved in the very first 2 weeks of Whats New, Whats Next does just that. Programming included informative panel conversations, energetic virtual display room tours, individually conversations with craftsmen and artisans, an exciting partnership statement with the Black Interior Designers Network, a sneak peek at this seasons latest book debuts, therefore a lot more, with more to come.”Alix Lerman, primary marketing officer at the New York Design Center, adds, “And still to come, Baker, celebrating its 130th anniversary this year, will invite renowned designers Thomas Pheasant, Laura Kirar, and Nicole Hollis to join a discussion with ADVERTISEMENT PRO on the legacy and power both brand names have had on the industry on October 1.” That obviously is definitely something we wont miss out on.