Yves Delorme Shares Its Fall-Winter Collection While Marking Its 175th Year of BusinessLuxury linen business Yves Delorme is marking a big anniversary this year, and doing so by doubling down on its commitment to sustainability. Now in its 175th year of operation, the brand name is out with a brand-new line of organic cotton linens. “Our world, our garden, is at the very heart of who we are,” company president Amaury Fremaux remarks to ADVERTISEMENT PRO. “As such, we have actually chosen to commit more resources to the conservation of this magnificent world we all share. To release this engagement, our Fall-Winter 2020 Collection will be entirely produced with organic cotton or supima cotton in order to decrease our environmental footprint.”A Cristina Celestino piece for Maison Matisse.
Photo: Fabrice GoussetIn other market news of note, cement tile business Tesselle, which is based in Southern California, is out with an exciting new partnership. Partnering with Palm Springs– based artist Jim Isermann, the brand is launching a particularly enticing new collection.Also of interest, Maison Matisse has partnered with Cristina Celestino for a gorgeous brand-new pill. Including tempting materials and artistic caning, the collaboration makes for a must-shop line this fall.BusinessThree Textile Brands Unite As California CollectiveWhy go it alone? That was the thinking that prompted 3 women-led fabric brand names to join forces this week under the banner of California Collective. Brook Perdigon Textiles, Lake August, and Rule of Three were competitors before; now, they will share resources and a sales agent in hopes of offering a more custom shopping experience for their designer customers. A seeming win-win for everyone involved.Tori Jones Launches Namesake StudioDesign-world insider Tori Jones has branched out on her own. After more than a years working as an editor, stylist, art director, and more, Jones introduced the Tori Jones Studio website last week. The new firm offers interior design, marketing, styling, and branding, along with a newly stocked online store, where Jones puts all her design searching experience from her publication market editor days to utilize. The stock, most of it vintage and antique, varies from a joyful, cherry red foot stool for $75 to a pair of Poul Henningsen pendants in Yves Klein Blue for $725. Ageless, elegant, and relatively priced, the shop is poised to become a go-to resource for designers trying to find something unexpected.OpeningsWhats New, Whats Next Continues on As a Virtual SuccessFor the design industry, September indicates its time for Whats New, Whats Next. This year, the New York Design Center occasion has actually been concentrated on a digital change. “In establishing WNWN, it was necessary to us to produce a virtual event that brought the exact same enjoyment and spirit of event as the physical occasion,” mentions Jim Druckman, president and CEO of the New York Design Center. “And I believe what weve accomplished in the first 2 weeks of Whats New, Whats Next does simply that. Programming consisted of insightful panel conversations, energetic virtual showroom tours, one-on-one discussions with artisans and artisans, an exciting collaboration statement with the Black Interior Designers Network, a preview at this seasons newest book debuts, therefore a lot more, with more to come.”Alix Lerman, chief marketing officer at the New York Design Center, adds, “And still to come, Baker, celebrating its 130th anniversary this year, will welcome popular designers Thomas Pheasant, Laura Kirar, and Nicole Hollis to sign up with a discussion with ADVERTISEMENT PRO on the tradition and power both brand names have had on the industry on October 1.” That of course is certainly something we will not miss out on.
Now in its 175th year of operation, the brand is out with a brand-new line of natural cotton linens. Photo: Fabrice GoussetIn other market news of note, cement tile business Tesselle, which is based in Southern California, is out with an amazing brand-new collaboration. Teaming up with Palm Springs– based artist Jim Isermann, the brand name is launching a particularly attractive brand-new collection.Also of interest, Maison Matisse has partnered with Cristina Celestino for a lovely brand-new capsule. Timeless, trendy, and relatively priced, the store is poised to become a go-to resource for designers looking for something unexpected.OpeningsWhats New, Whats Next Continues on As a Virtual SuccessFor the style industry, September suggests its time for Whats New, Whats Next.