Yves Delorme Shares Its Fall-Winter Collection While Marking Its 175th Year of BusinessLuxury linen business Yves Delorme is marking a huge anniversary this year, and doing so by doubling down on its commitment to sustainability. Now in its 175th year of operation, the brand is out with a brand-new line of organic cotton linens. “Our world, our garden, is at the very heart of who we are,” company president Amaury Fremaux comments to ADVERTISEMENT PRO. “As such, we have actually chosen to commit additional resources to the preservation of this splendid world we all share. To release this engagement, our Fall-Winter 2020 Collection will be completely produced with organic cotton or supima cotton in order to reduce our environmental footprint.”A Cristina Celestino piece for Maison Matisse.
Photo: Fabrice GoussetIn other market news of note, cement tile company Tesselle, which is based in Southern California, is out with an exciting new cooperation. Teaming up with Palm Springs– based artist Jim Isermann, the brand name is launching a particularly enticing new collection.Also of interest, Maison Matisse has partnered with Cristina Celestino for a beautiful brand-new capsule. Including tempting fabrics and artful caning, the partnership produces a must-shop line this fall.BusinessThree Textile Brands Unite As California CollectiveWhy go it alone? That was the thinking that prompted 3 women-led textile brand names to join forces this week under the banner of California Collective. Brook Perdigon Textiles, Lake August, and Rule of Three were competitors before; now, they will share resources and a sales agent in hopes of offering a more bespoke shopping experience for their designer consumers. A seeming win-win for everybody involved.Tori Jones Launches Namesake StudioDesign-world expert Tori Jones has branched out on her own. After more than a decade working as an editor, stylist, art director, and more, Jones launched the Tori Jones Studio website last week. The new company provides interior design, styling, marketing, and branding, as well as a newly stocked online store, where Jones puts all her style searching experience from her publication market editor days to use. The stock, many of it classic and antique, ranges from a pleasant, cherry red foot stool for $75 to a set of Poul Henningsen pendants in Yves Klein Blue for $725. Classic, stylish, and fairly priced, the shop is poised to become a go-to resource for designers searching for something unexpected.OpeningsWhats New, Whats Next Continues on As a Virtual SuccessFor the design industry, September means its time for Whats New, Whats Next. This year, the New York Design Center event has been focused on a digital change. “In developing WNWN, it was important to us to create a virtual event that brought the very same excitement and spirit of celebration as the physical occasion,” specifies Jim Druckman, president and CEO of the New York Design Center. “And I think what weve accomplished in the very first two weeks of Whats New, Whats Next does simply that. Programming consisted of insightful panel discussions, energetic virtual showroom trips, one-on-one conversations with craftsmens and artisans, an exciting partnership announcement with the Black Interior Designers Network, a sneak peek at this seasons newest book debuts, therefore a lot more, with more to come.”Alix Lerman, chief marketing officer at the New York Design Center, adds, “And still to come, Baker, commemorating its 130th anniversary this year, will invite renowned designers Thomas Pheasant, Laura Kirar, and Nicole Hollis to sign up with a conversation with AD PRO on the tradition and power both brand names have actually had on the industry on October 1.” That obviously is definitely something we wont miss out on.
Now in its 175th year of operation, the brand is out with a new line of organic cotton linens. Image: Fabrice GoussetIn other market news of note, cement tile company Tesselle, which is based in Southern California, is out with an exciting brand-new collaboration. Teaming up with Palm Springs– based artist Jim Isermann, the brand name is introducing a particularly enticing new collection.Also of interest, Maison Matisse has actually partnered with Cristina Celestino for a stunning brand-new capsule. Ageless, stylish, and fairly priced, the shop is poised to end up being a go-to resource for designers looking for something unexpected.OpeningsWhats New, Whats Next Continues on As a Virtual SuccessFor the style market, September indicates its time for Whats New, Whats Next.