Yves Delorme Shares Its Fall-Winter Collection While Marking Its 175th Year of BusinessLuxury linen company Yves Delorme is marking a big anniversary this year, and doing so by doubling down on its dedication to sustainability. Now in its 175th year of operation, the brand name is out with a new line of natural cotton linens. “Our world, our garden, is at the very heart of who we are,” business president Amaury Fremaux comments to ADVERTISEMENT PRO. “As such, we have actually decided to dedicate additional resources to the preservation of this wonderful world all of us share. To release this engagement, our Fall-Winter 2020 Collection will be entirely produced with natural cotton or supima cotton in order to minimize our environmental footprint.”A Cristina Celestino piece for Maison Matisse.
Image: Fabrice GoussetIn other market news of note, cement tile company Tesselle, which is based in Southern California, is out with an exciting new cooperation. Teaming up with Palm Springs– based artist Jim Isermann, the brand name is introducing an especially attractive brand-new collection.Also of interest, Maison Matisse has partnered with Cristina Celestino for a lovely brand-new pill. Including irresistible fabrics and artful caning, the collaboration makes for a must-shop line this fall.BusinessThree Textile Brands Unite As California CollectiveWhy go it alone? That was the thinking that prompted 3 women-led fabric brand names to join forces today under the banner of California Collective. Brook Perdigon Textiles, Lake August, and Rule of Three were competitors before; now, they will share resources and a sales representative in hopes of using a more custom shopping experience for their designer consumers. A seeming win-win for everybody involved.Tori Jones Launches Namesake StudioDesign-world expert Tori Jones has branched off on her own. After more than a decade working as an editor, stylist, art director, and more, Jones launched the Tori Jones Studio website last week. The brand-new company offers interior decoration, styling, marketing, and branding, in addition to a newly stocked online store, where Jones puts all her style hunting experience from her publication market editor days to use. The stock, most of it classic and antique, ranges from a cheerful, cherry red foot stool for $75 to a set of Poul Henningsen pendants in Yves Klein Blue for $725. Classic, trendy, and relatively priced, the shop is poised to end up being a go-to resource for designers searching for something unexpected.OpeningsWhats New, Whats Next Continues on As a Virtual SuccessFor the style industry, September indicates its time for Whats New, Whats Next. This year, the New York Design Center event has been concentrated on a digital transformation. “In establishing WNWN, it was crucial to us to create a virtual occasion that brought the exact same enjoyment and spirit of celebration as the physical event,” states Jim Druckman, president and CEO of the New York Design. “And I think what weve achieved in the first two weeks of Whats New, Whats Next does just that. Configuring included insightful panel conversations, energetic virtual showroom trips, one-on-one conversations with craftsmen and artisans, an amazing partnership statement with the Black Interior Designers Network, a preview at this seasons latest book debuts, and so a lot more, with more to come.”Alix Lerman, primary marketing officer at the New York Design Center, includes, “And still to come, Baker, celebrating its 130th anniversary this year, will welcome distinguished designers Thomas Pheasant, Laura Kirar, and Nicole Hollis to join a discussion with ADVERTISEMENT PRO on the legacy and power both brand names have had on the industry on October 1.” That naturally is certainly something we wont miss.
Now in its 175th year of operation, the brand is out with a new line of natural cotton linens. Photo: Fabrice GoussetIn other market news of note, cement tile company Tesselle, which is based in Southern California, is out with an interesting new cooperation. Teaming up with Palm Springs– based artist Jim Isermann, the brand name is releasing a particularly attractive new collection.Also of interest, Maison Matisse has actually partnered with Cristina Celestino for a lovely brand-new capsule. Classic, stylish, and relatively priced, the store is poised to become a go-to resource for designers looking for something unexpected.OpeningsWhats New, Whats Next Continues on As a Virtual SuccessFor the design industry, September suggests its time for Whats New, Whats Next.