New York City’s ‘Flower Flash’ Florist Designs a Display for Ralph Lauren

“The whole concept of the flower flash is to provide back, to give happiness,” describes Lewis, who has actually created eye-popping plans for New Yorks most revered cultural organizations (including MoMA, the Metropolitan Museum of Art, the New York Public Library, and the Whitney) in addition to a whos who of fashion and media brands (Vogue, HBO, and Netflix). “We live in an insane world and were a bit starved for joy– if we can have a feel-good minute, thats really important right now.” On October 23, his second installation will flower outside Macys Herald Square. And in an engaging twist, the art is indicated to be touched. Buyers will be motivated to pluck flowers to take house, part of an effort to spread out love (and the #pinkpony hashtag) around the city.” Its a present to New York– take an image or take a bloom,” Lewis says, highlighting that the momentary nature of his flashes is what makes them so effective: “You go from this larger-than-life still life to a scattering of leaves on the ground– thats the life it was indicated to live. Theres an unusual appeal in the disarray.” Another Miller development outside of a subway station in Brooklyn.
Those varietals also take place to be two of the starring notes in Ralph Laurens brand-new Romance Pink Pony Edition fragrance. All earnings from the aroma, which served as an inspiration for Lewiss flower styles, will go to the fund.He keeps in mind that thanks to social media, photos of his installations will reach audiences far beyond New York, offering a much-needed pointer of the citys magic. “Any attention we can bring our fair city right now is truly an excellent idea,” says Lewis.