The remarkable Bocca, or Lips, sofa, which is produced by Italian business Gufram, seems to have a rich future on its horizon. AD PRO: Can you tell us a little bit about the history of the sofa?Charley Vezza: The story of the Bocca sofa is really strange: Studio 65 designed it in 1970 for a beauty center in Milan. Radical Design pieces are not simply examples of furniture, they are domestic sculptures which can change a space into a surrealist space.Become an AD PRO MemberBuy now for unrestricted gain access to and all of the benefits that only members get to experience.ArrowAD PRO: Are there any covert facts or enjoyable anecdotes about the Boccas history?CV: The story of the couch is very well known by now. CV: Looking at the long life that the Lips sofa has had, I feel more and more that it has kind of lost its “sofa” vibe, so to speak. Picture: Mads MogensenAD PRO: How did you all settle on the new colors?CV: For the colors, we worked with a makeup artist, trying to picture the Lips sofa as actual lips to be embellished with the most updated lipstick tones.The textile cover of the Lips couch is a bi-stretch material, which can adhere completely to the curvy shapes of the piece.
Even if you cant call it, youve no doubt seen it– in photos of contemporary yet bold houses, movie stills, and yes, museum galleries. The remarkable Bocca, or Lips, couch, which is produced by Italian company Gufram, seems to have an abundant future on its horizon. This year, the design turns 50, and to commemorate, the brand name has released 25 brand-new colorways. Listed below, Guframs art director Charley Vezza tells AD PRO all about the products past and present, in addition to why precisely it looms so large in his childhood memories. ADVERTISEMENT PRO: Can you tell us a bit about the history of the sofa?Charley Vezza: The story of the Bocca couch is really peculiar: Studio 65 created it in 1970 for a beauty center in Milan. Considering it, it is rather amusing that such an iconic style was not made to be a very popular piece, but rather as part of a bespoke agreement project. Times were extremely different– the product was made with a mold, and making a mold for an one-of-a-kind style is not economical. But Gufram was, and still is, a lab which worked on handmade and crafted pieces, and they accepted the challenge. With time the brand name understood its possible and included the Bocca to its catalogue. AD PRO: What about its ties to Surrealism?CV: It holds true that the very first artist to come up with the idea of changing lips into a seating system was Salvador Dalí, however the real origin of the Bocca is very various. It was a sofa developed for an interiors job, and its motivation was more about the outright abstraction of charm [rather than] a tribute to or a reinterpretation of Surrealism. On the other hand, [the Italian] Radical Design [period] has actually surrealist undertones. Radical Design pieces are not simply examples of furnishings, they are domestic sculptures which can transform a room into a surrealist space.Become an AD PRO MemberBuy now for limitless gain access to and all of the advantages that only members get to experience.ArrowAD PRO: Are there any covert truths or enjoyable anecdotes about the Boccas history?CV: The story of the couch is extremely well understood by now. There is an individual one I would like to share. As a child, I was surrounded by Gufram pieces in my family house. I had a strong connection with a number of them, and nearly treated them as my imaginary pals. But the Bocca was positioned at the end of the stairs, and each time I would decrease I hesitated to fall and to be consumed by this massive mouth! For years, it was my least preferred piece for this reason.AD PRO: How do you imagine the couch operating in the 21st century? CV: Looking at the long life that the Lips sofa has had, I feel more and more that it has sort of lost its “couch” ambiance, so to speak. Being exhibited all around the world in museums and galleries, beside art work by the likes of Andy Warhol, has changed the perception individuals have of it. They are nearly afraid to use it! The 25 brand-new colors make the Bocca more approachable. And it can be contextualized more easily, making it easier for the sofa to be used both in peoples homes and in other interiors projects.A pale blue puckering loveseat.
Image: Mads MogensenAD PRO: How did you all decide on the brand-new colors?CV: For the colors, we dealt with a makeup artist, trying to picture the Lips couch as real lips to be embellished with the most current lipstick tones.The fabric cover of the Lips sofa is a bi-stretch fabric, which can adhere completely to the curvy shapes of the piece. The original red material was glossy, but it had some limitations in terms of colors. We searched a lot for the ideal partner to establish the brand-new cover, and we discovered this incredible producer in Piedmont, the Italian area where Gufram is based. We developed with them a more structured and textured material, made from a special wool fiber that makes sure a natural touch. AD PRO: What difficulties are inherent when working with a famous piece like this?CV: Working with the Bocca is not tough per se, however what is challenging is to establish jobs that can live up to the standard set by Guframs Radical Design icons, that include other remarkable pieces like Cactus. On the other hand, approaching a masterpiece like Bocca implies upgrading it without ruining its importance. That is why we never ever produced any product for this sofa. It would have been so simple, however at the exact same time, we would have ruined its aura and its energy.